Nirova
Nirova
Branding & Packaging Design
Branding & Packaging Design
Visual Identity
Visual Identity
Packaging
Packaging
Research
Research
What is NIROVA?
What is NIROVA?
What is NIROVA?
Nirova is an Ayurvedic and natural solution for hangover that supports faster alcohol flushing and hangover recovery. For health-conscious drinkers seeking a safe, effective way to balance social drinking and a busy lifestyle with recovery.
Nirova is an Ayurvedic and natural solution for hangover that supports faster alcohol flushing and hangover recovery. For health-conscious drinkers seeking a safe, effective way to balance social drinking and a busy lifestyle with recovery.
Most anti-hangover supplements are full of artificial ingredients and sugar, offering only quick, temporary relief without addressing the root cause. They’re also bad for the environment, with wasteful, non-recyclable packaging. A better solution would focus on natural ingredients, long-term wellness, and eco-friendly design.
Most anti-hangover supplements are full of artificial ingredients and sugar, offering only quick, temporary relief without addressing the root cause. They’re also bad for the environment, with wasteful, non-recyclable packaging. A better solution would focus on natural ingredients, long- term wellness, and eco-friendly design.
Most anti-hangover supplements are full of artificial ingredients and sugar, offering only quick, temporary relief without addressing the root cause. They’re also bad for the environment, with wasteful, non-recyclable packaging. A better solution would focus on natural ingredients, long- term wellness, and eco-friendly design.
Problem Statement
Problem Statement
Nirova’s packaging is an innovative triangular tetra-pak, designed for on-the-go convenience. Featuring a tear-and-pour flap, it allows users to mix the ayurvedic powder with water directly inside.
Nirova’s packaging is an innovative triangular tetra-pak, designed for on-the-go convenience. Featuring a tear-and-pour flap, it allows users to mix the ayurvedic powder with water directly inside.
Tear, Pour and Drink.
Tear, Pour and Drink.
Solution
Solution
This makes it mess-free, quick easy use and portable for a busy party hard work hard lifestyle.
This makes it mess-free, quick easy use and portable for a busy party hard work hard lifestyle.
Wide Opening:
Wide Opening:
Easy drinking and pouring
Easy drinking and pouring
Tetra-pak material:
Tetra-pak material:
Strong enough to hold water.
Eco-friendly
3. Budget friendly
4. Durable, long shelf-life
Strong enough to hold water.
Eco-friendly
3. Budget friendly
4. Durable, long shelf-life
Colour Palette:
Colour Palette:
Fresh, earthy and natural visual.
Fresh, earthy and natural visual.
Visual Identity:
Visual Identity:
Traditional yet modern.
Broad age group target.
Trustworthy and homey.
Traditional yet modern.
Broad age group target.
Trustworthy and homey.
Target Audience
Target Audience
21-45 Years
21-45 Years
Work-hard, party-hard individuals who value convenience and next-day productivity, willing to spend on effective solutions.
Work-hard, party-hard individuals who value convenience and next-day productivity, willing to spend on effective solutions.
Work-hard, party-hard individuals who value convenience and next-day productivity, willing to spend on effective solutions.
• Regular social drinking
• Need for next-day productivity, making quick recovery solutions essential
• Regular social drinking
• Need for next-day productivity, making quick recovery solutions essential
• Regular social drinking
• Need for next-day productivity, making quick recovery solutions essential
Ayurvedic Jadi-buti for Hangovers!
Ayurvedic Jadi-buti for Hangovers!
Shararat Bhi, Masti Bhi!
Shararat Bhi, Masti Bhi!
More Projects:
More Projects:
